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Overview Research Methods

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  • Quantitative research

    • Experiments

    • Surveys/questionnaires

      • How to design a survey:

        • Why do you want to send it? What you want to find out will be your research inquiry.

        • What questions and what types of questions will help you explore your research inquiry.

        • Pinpoint target demographic - should it be sent out to everyone or are you targeting a specific age group, sex, race, etc.

        • Identify number of respondents

        • Pick the right moment to conduct survey - make sure you are spending money on getting the most people you can and if you are targeting a specific demographic make sure to send out the survey when they are available.

    • Interviews and observations

    • Numeric information - based on quantifiable data

    • Ex. Banksy art. Locations of his artwork can be qualitative data points.

  • Qualitative research

    • Field research - not based on numerical data

      • Ethnography - studying a culture

      • Autoethnography - studying a culture through personal experience and anecdotes

    • Participant observation

    • Interview - different types of questions than quantitative

    • Historical comparative

    • Banksy example - how do people feel about his art work? Asking questions that where the answers can’t be quantified.

      • Ethnographic study can be conducted by asking how people in different cities respond to Banksy’s art. You can compare their answers and learn about each culture that way.

 
 
 

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